Do you remember when you skipped lunch because you knew at supper that night, you were going to eat the most amazing meal of your life? Maybe something like this:
Do you remember that first bite? Juicy, Scrumptious, Heavenly….
Now, how about the last bite? Something like this: (If I put this in my mouth, chew, and then swallow, there is a chance I may throw up)
How about a new car? It’s never the same three years later as it was that first day you drove it. It’s called the Law of Diminishing Returns.
I find that it is always occurring and we all take part in it. For example, remember email? When it came out and everyone started getting an email address, they would forward everything that was forwarded to them. Spammers came out and email boxes were stuffed full of junk like real mail boxes and people were changing email addresses to escape the inundation of flak flying at them.
Then came Blogs, Facebook and Twitter. People jumped on and would post a half dozen times. Some would do that per minute. But then, they would eventually lose their luster also. I question the numbers that Facebook and Twitter throw out. Facebook has over 550 million users. Are they really using it? Everyday? Twitter folks talk about their followers, but, really, how many are they interacting with and having a conversation with?
What is it about us that things like this happen? How is it they lose the luster? Are people not as interested on day two through eternity? Are the people they come in contact with not as interesting on day two through eternity?
Please don’t get me wrong? I am not trying to devalue the value of Social Media. Heaven knows I play in that spectrum quite a bit and I greatly value the people that I have befriended over the years of its existence. But, it really isn’t the saviour of business or the amazing discovery of the century. It really is just another way to communicate and connect in a real time manner. However, it only works if there are people on the other end listening.
I am interested in your thoughts about how the Law of Diminishing Returns is playing in your life.
Technologically? Materially? Spiritually? Relationally? In business? Tell me what you think?